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Derby Vintage Fair
A social media marketing campaign created to reposition Derby Vintage Fair for a younger audience while strengthening its existing community. I developed the social media strategy, content pillars and visual direction across Instagram and Facebook, using nostalgia-led storytelling, event promotion and collaborative content to grow awareness and engagement.
The campaign generated +215 Instagram followers, 15.3% engagement and +7.2K average reach, exceeding 3 of 4 core campaign objectives.
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